Latest Articles

Backlog prioritisation - an image of a product owner in front of a white board wit post-it notes
Digital Transformation

The Art (and Chaos) of Backlog Prioritisation

If you’ve ever stared at a mountain of backlog items thinking, “Which of these should we actually do first?”, welcome to the club. Backlog prioritisation is both an art and a science. It’s judgment wrapped in frameworks, guided by data,

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Should Product Owner come from business or tech? Hiring decision.
Product Management

Should Product Owners Come From Business or Tech?

Let me start with a question: If you had to hire a Product Owner tomorrow, would you look for someone from the business… or someone from tech? Most people have an immediate gut reaction.And almost everyone believes their answer is

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Robotic Process Automation - Optimise Business Processes with AI
Digital Transformation

When the Business Analyst Meets AI: Smarter Process Optimisation

As organisations grow, their once-simple processes often turn into tangled webs of manual tasks, handoffs, and inefficiencies. What used to be smooth and predictable flow becomes slow, costly, and frustrating — for both teams and customers. That’s where AI and

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Businessman facing questions in business
Digital Transformation

Business Analysis in the Age of AI: Why Guessing is Expensive

A large health insurance firm once decided to “fix” its slow claims processing system. So, they invested in a new automation platform. It cost six figures, promised AI-driven efficiency, and took 12 months to implement. After launch? Claims were still

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From Business Analyst to Digital Strategist
Business Analysis

The Business Analyst role is evolving

Forget job titles. The BA of yesterday documented requirements. The BA of today drives digital strategy. With AI, digital transformation, and leaner teams, the lines between BA, Product Owner, Product Manager, and Digital Consultant are blurring fast. Today, many BAs

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