Our Latest Articles

Business Analysis in the Age of AI: Why Guessing is Expensive

A large health insurance firm once decided to “fix” its slow claims processing system. So, they invested in a new automation platform. It cost six figures, promised AI-driven efficiency, and took 12 months to implement. After launch? Claims were still slow. The team was frustrated, IT was defensive, and the

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Digital Transformation

How AI and Business Analysts Are Transforming Customer Care

A few years ago, I watched a customer type into our website’s chatbot: “Hi, I can’t log in to my account.” The bot replied cheerfully: “Hello! Please type 1 for billing, 2 for payments, or 3 for technical issues.” The customer sighed, typed “3,” and was met with another menu.

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From Business Analyst to Digital Strategist
Business Analysis

The Business Analyst role is evolving

Forget job titles. The BA of yesterday documented requirements. The BA of today drives digital strategy. With AI, digital transformation, and leaner teams, the lines between BA, Product Owner, Product Manager, and Digital Consultant are blurring fast. Today, many BAs are expected to: Act like a Product Owner – managing

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Business Analysis

From Business Analyst to Business Consultant

“Will AI take my job?” – It’s the question whispered in coffee breaks, debated on LinkedIn, and nervously Googled late at night. Business Analysts (BAs) are no exception. With AI tools now capable of drafting requirements, generating documentation, and even suggesting workflows, many professionals wonder: what’s left for us to

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Product Management

A Day in Life of a Product Owner

Some days, I feel like a translator, a mediator, and a visionary—all before lunch. But that’s what being a Product Owner is all about. My day kicks off with a cup of black coffee and our daily stand-up at 9:00 AM sharp. It’s a quick sync with the dev team

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Estimating Project cost and duration
Business Analysis

Rediscovering the Role of the Business Analyst in the Digital Era

The Origins of the Business Analyst Role The role of the Business Analyst (BA) was born out of necessity during a time when businesses were grappling with increasingly complex systems and processes. In the mid-to-late 20th century, as technology began to permeate organizations, it became clear that there was a

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