The Art (and Chaos) of Backlog Prioritisation

Backlog prioritisation - an image of a product owner in front of a white board wit post-it notes

If you’ve ever stared at a mountain of backlog items thinking, “Which of these should we actually do first?”, welcome to the club. Backlog prioritisation is both an art and a science. It’s judgment wrapped in frameworks, guided by data, coloured by politics, and shaped by customer need. And when done well, it becomes one […]

Should Product Owners Come From Business or Tech?

Should Product Owner come from business or tech? Hiring decision.

Let me start with a question: If you had to hire a Product Owner tomorrow, would you look for someone from the business… or someone from tech? Most people have an immediate gut reaction.And almost everyone believes their answer is the “right” one. After 30+ years working across ten industries, from utilities to public sector, […]

When the Business Analyst Meets AI: Smarter Process Optimisation

Robotic Process Automation - Optimise Business Processes with AI

As organisations grow, their once-simple processes often turn into tangled webs of manual tasks, handoffs, and inefficiencies. What used to be smooth and predictable flow becomes slow, costly, and frustrating — for both teams and customers. That’s where AI and the Business Analyst make a powerful team. The analyst brings the human insight; AI brings […]

Business Analysis in the Age of AI: Why Guessing is Expensive

Businessman facing questions in business

A large health insurance firm once decided to “fix” its slow claims processing system. So, they invested in a new automation platform. It cost six figures, promised AI-driven efficiency, and took 12 months to implement. After launch? Claims were still slow. The team was frustrated, IT was defensive, and the board wanted answers. Then someone […]

How AI and Business Analysts Are Transforming Customer Care

A few years ago, I watched a customer type into our website’s chatbot: “Hi, I can’t log in to my account.” The bot replied cheerfully: “Hello! Please type 1 for billing, 2 for payments, or 3 for technical issues.” The customer sighed, typed “3,” and was met with another menu. Five clicks later, the bot […]

The Business Analyst role is evolving

From Business Analyst to Digital Strategist

Forget job titles. The BA of yesterday documented requirements. The BA of today drives digital strategy. With AI, digital transformation, and leaner teams, the lines between BA, Product Owner, Product Manager, and Digital Consultant are blurring fast. Today, many BAs are expected to: Act like a Product Owner – managing backlogs, writing user stories, prioritising. […]