Business Analysis in the Age of AI: Why Guessing is Expensive

Businessman facing questions in business

A large health insurance firm once decided to “fix” its slow claims processing system. So, they invested in a new automation platform. It cost six figures, promised AI-driven efficiency, and took 12 months to implement. After launch? Claims were still slow. The team was frustrated, IT was defensive, and the board wanted answers. Then someone […]

How AI and Business Analysts Are Transforming Customer Care

A few years ago, I watched a customer type into our website’s chatbot: “Hi, I can’t log in to my account.” The bot replied cheerfully: “Hello! Please type 1 for billing, 2 for payments, or 3 for technical issues.” The customer sighed, typed “3,” and was met with another menu. Five clicks later, the bot […]

The Business Analyst role is evolving

From Business Analyst to Digital Strategist

Forget job titles. The BA of yesterday documented requirements. The BA of today drives digital strategy. With AI, digital transformation, and leaner teams, the lines between BA, Product Owner, Product Manager, and Digital Consultant are blurring fast. Today, many BAs are expected to: Act like a Product Owner – managing backlogs, writing user stories, prioritising. […]

From Business Analyst to Business Consultant

“Will AI take my job?” – It’s the question whispered in coffee breaks, debated on LinkedIn, and nervously Googled late at night. Business Analysts (BAs) are no exception. With AI tools now capable of drafting requirements, generating documentation, and even suggesting workflows, many professionals wonder: what’s left for us to do? Here’s the good news: […]