The best marketing ideas don’t require huge marketing budgets. According to Jay Conrad Levinson, the author of “Guerilla Marketing” book and the father of guerilla marketing concept, guerrilla marketing “works because it’s simple to understand, inexpensive and easy to implement”. All you need is a bit of creativity and a good understanding of human nature.
This is all was needed to create a launch a brand awareness campaign for Absolut Vodka…Watch this great example of an astonishingly simple and brilliantly executed marketing campaign… Absolutely brilliant….
Guerilla Marketing example
More on Guerilla Marketing
If you would like to learn more about guerilla marketing concepts, read Jay Conrad Levinson book “Guerilla Marketing”. You can buy it from our online store.