Video hosting – Amazon’s great alternative to YouTube
If you want to put video on the internet, you have to host it somewhere. If you upload it to your web server, you will most probably pay a fortune for bandwidth and clog your hosting service . The size of a 4 min video with music and some bells and whistles can be around 40MB.
If you have only 500MB bandwidth per month, 12 visitors to your site would use up your entire bandwidth and your account will automatically be suspended, your site shut down, or you will have to pay a massive surcharge for exceeding your allocated bandwidth.
To avoid this situation it is advisable to store your videos on a separate server. The most popular choice is You Tube, but many people feel that the service is not appropriate for hosting business videos. You don’t want other people ads plastered all over your videos or your audience to be distracted by “recommended by YouTube” viewings, especially if the video is meant to bring traffic to your website.
To counteract this problem, alternative video hosting and streaming services have been created. One of them is S3 from Amazon.com. You can setup a free Amazon S3 account and get access to unlimited storage, inexpensive bandwidth and be in control over what type of video player your video appears in.
All of the big name marketers host their videos with Amazon because they have a huge infrastructure which can cope with huge swathes of traffic in a short period of time and because the videos are not branded with a logo (like they are on Youtube), your video marketing looks very professional and nobody will ever know you are not hosting them yourself!