Business leadership – True leaders start with WHY…
If you ever wondered why some companies consistently succeed while other fail, why everybody wants to buy MP3 from Apple but not from Dell, this article might provide an answer. According to Simon Sinek, the author of “Start with Why”, people don’t buy what you do, they buy why you do it. It’s those that start with why that have the ability to inspire those around them or find others who inspire them. ….
Watch his talk on TED to find out more on this fascinating subject of business leadership.
Simon Sinek’s talk has inspired us to create a unique leadership programme . You can read more about “True Leaders Start with Why…” business coaching programme here.